Dating services industry information
Indeed, in the last two years IAC, through Match Group, bought Plentyof Fish, How About We, Pairs and Couples (a Japanese site), and Friend Scout24 (Germany), among others, as well as non-dating content sites like and The Princeton Review.
A growing market, but a shrinking pool of players LOV), which owns JDate, Christian Mingle, and others.
In fact, from the day after Christmas to the day after Valentine's Day, Match sees a 60% increase in new member registrations.
Mobile app Hinge also has its "high season" from Christmas to Valentine's Day, and then, CEO Justin Mc Leod says, "it falls off right after Valentine's Day."" data-reactid="15"Online-dating sites and apps will get a post-Valentine's Day bump this week—and then a drop.
but there isn’t an app that is an 8 or a 9 yet, which is where e Harmony and Match have missed an opportunity," he says.
The speed at which Tinder has grown shows that a new entrant can succeed, even if it's now harder.
"If zero is hookup, and 10 is long-term relationship, we’re like a 6 or 7 right now on that scale.
Hinge, Mc Leod says, sees itself as the most serious of the casual, mobile-only offerings.
Instead, the story of the year was the IPO of Match Group, the division of Inter Active Corp (IAC) that housed its dating properties, including Match.com, Ok Cupid, and red-hot mobile app Tinder.
Sam Yagan, who co-founded Ok Cupid and sold it to IAC in 2011, described this to Fortune in no uncertain terms in 2013: If you want to create a new online-dating platform, he said, "You’re going to launch, you’re going to get some success, and I’m going to buy you for cheap because you don’t have another bidder."And Match Group isn't the only buyer: Badoo, a huge online-dating company based in London, this month acquired Lulu, a U. app that lets women rate and review men they've dated.
Overall, 15% of Americans have used an online dating site or app, up from 11% in 2013.
At that time, the bubbly market was just beginning to explode, and it was friendlier to small new entrants.