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Although we still have a few months to go before the ball drops and 2009 is upon us, the title of Worst Movie of 2008 is already locked up.Disaster Movie is a horrible, unfunny, cheap, stupid, brain numbing piece of garbage that makes me want to go back in time and murder Thomas Edison before he invented all that motion picture equipment.It could be the worst five minutes in movie history.
Apple has changed the game by cutting out one of the sides of the market. Google has been wildly successful with Android (at least in terms of units) because Android was built to reduce friction between all sides of the market.The plot does nod to Cloverfield as Will (Matt Lanter) tries to get back to his ex-girlfriend Amy (Vanessa Minnillo) while their city is being bombed by asteroids and maybe a monster.There is also a tornado that made me wonder if they were digging up Twister.The question is: will end-user dissatisfaction with Android’s inconsistencies and fragmentation be strong enough to allow the better product to succeed. But their HW bias (and manufacturing capex structure) prevent them from breaking out of this (there are no proof points of large hardware manufacturers becoming successful software companies). Their core business models (search, desktop/server OS, office, …), as well as the fact they can’t build HW, means they are always at the mercy of some middleman between them and the customer. They love speeds & feeds and will generally buy anything they are told to by television ads and RSPs (Retail Sales Professionals).The fact that Windows Phone has, thus far, avoided fragmentation (almost every WP7 device from every manufacturer & carrier automatically got updated to WP7.5 “Mango” this fall) actually points to one of the core reasons: A virtuous cycle is one where each side of the market both gives and receives positive value from the other sides. OS providers: Own the core of the customer experience. 3rd Party Developers: Deliver the most of the end-user benefit. They will target whatever platforms have the greatest promise of ‘eyeballs’.