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S.), and that they spend an average of ninety minutes browsing every single day.Contrast Grindr’s success with that of Blendr: the founders weren’t willing to disclose the number of users, opting instead to send me an anodyne statement that they “are thrilled with the pace of Blendr’s growth,” which, they say, “was faster in the first six months of launch than Grindr’s adoption rate during its first six months.” The company declined to say how many of those users are actually, well, using the app.“Attitudes towards sex have shifted massively in the past decade or so, not just amongst young people.”And not just among men.But you wouldn’t know it by looking at the founders of every major dating start-up.But when it comes to heterosexual-dating technology, all-male co-founders represent the wants and needs of only half of their target audience.Sure, they can try to focus-group their way out of the problem, but if an app for “straight” people is to get anywhere close to Grindr’s level of success, women have to not just join out of curiosity. Men are slightly overrepresented among dating-service users, according to a 2010 Duke University study, and when it comes to apps, men tend to be more willing to use location-based dating features.Since airing my skepticism, I’ve received an e-mail or Facebook message every couple of months from a male entrepreneur who wants to pick my brain about how to make a location-based dating app appeal to women.“Blendr is generally useless, and there is a huge, untapped market for a hookup app for straights (or everyone other than gay men, really),” one of them wrote to me.

In June, Grindr announced it now has four and a half million users (six hundred thousand of them in the U.“One moment you are flirting back and forth after a handful of dates, the next you are checking your phone incessantly, bewildered at why this person you had a connection with has so abruptly dropped off the face of the earth.” Slow Fade Similar to ghosting, this is a more drawn-out version, “where someone you are chatting to or seeing gradually cuts you off, making less and less effort with being in touch.” Thirst Trap This term is most commonly used to describe a social media photo that's posted to intentionally create attention.For example, if a person was to caption an image "I love my new watch", but the photo is zoomed in on their half-naked body, that would be considered a thirst trap. It’s a term that refers to the winter months where people who are usually happily single seek out a committed relationship.Catch and Release This is a common tactic from a dater that loves the chase.As soon as someone takes the bait and starts to get attached, they will get bored and end the relationship.

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